Food is more than just fuel!


Thursday 30th November

Written by RDSi

RDSi have been having some really interesting conversations with people about emerging health & food trends. We are learning more about how food choices are influenced by the cultural environment in which consumers today are operating and how they work to express identity and build community.

In a time of uncertainty, consumers are taking back control and using their purchase power to demonstrate an active participation in social, political and philosophical activity. The abundance of information available at consumer’s finger tips means that more than ever consumers are embracing ways of tailoring their food choices to make a statement and express who they are in today’s world.

Watch this space for more exciting information and events on what this means for brands like yours!